Dutch indie rock formation KLINK have released their new music video for their single called Waste of Time. Enigmatic, contemporary and a little quirky. In fact, there is nothing ordinary about the indie pop band KLINK. However, the music somehow still feels familiar - like meeting up with an old friend. After starting out as an alternative indie rock band with essential nineties roots, KLINK have now opened the doors to a more modern, danceable sound. The intriguing lyrics have purposefully been crafted just as conscientiously as have the adventurous compositions.
Inspired by acts such as Arcade Fire, Vampire Weekend, The Cure, Bob Dylan and Roxy Music, the music of KLINK is something that you'd definitely love. Primarily the brainchild of singer/lyricist Tjeerd Blom, who along with Merlijn Verboom (Teus Nobel) and Harm Timmermans (Hartman), forms the core team of KLINK. Together they employ the force of "energy" and the feeling of "melancholy" to direct their creative process.
The song is about a typical millennial problem: people want attention and it doesn’t matter how or when, as long as it’s impressive. And because the audience is overflowed by all kinds of visual content of people who seek attention, they don’t care about anything as long as it doesn’t waste their time. Although the contradiction is, it’s all a waste of time (like any Instagram/Facebook post is)... And the audience wants it, as it is looking for something to turn off their brain and scroll through a Facebook wall and just kill or waste time to numb our mind. But on the other hand, if someone creates this kind of content it’s not seen as something that really matters to evolution of mankind. Then all of a sudden it’s worth nothing, it’s a cry for attention and a waste of time" - the band explains the meaning behind the song.